Building a strong foundation for marketing strategy
Foundation Wigan is an initiative introduced by the regeneration department within Wigan Borough council. It was set up to develop 5 pieces of land around Wigan, which are all part of the European Economic Development Zone.
We won a competitive pitch to brand, market and create a complete online and offline strategy for these 5 EDZ sites; Wigan Pier Quarter, Westwood Park, Pemberton Colliery, Makerfield Way and Wigan Enterprise Park.
We created a brand and painted a vision, which allowed the Foundation to sell the sites to developers. We worked on exhibition design and press adverts to roll out the brand and promote the attractive proposition
To date 4 out of the 5 sites have been successfully filled and we have rolled out a variety of online and offline solutions such as email marketing and full creative delivery
