Communicating the core divisions
Jade communications is currently the UK leader in wired, wireless and mobile technology. Operating across a wide range of industries including Retail, Government, Finance and Education, Jade provides a range of solutions for the mobile workforce.
Jade asked us to take the 5 core parts of the business and, through branding, marketing and producing promotional literature segment them into 5 specialist areas that they could promote throughout the business and the UK.
The first phase of the project was to develop a brand strategy accompanied with the development of 6 key logo brands. The second phase of the project enabled us to develop corporate and sales literature highlighting each area in its own unique, specialist way.
The final phase of the project began with the re-designing and re-building of the main corporate website which allowed us to promote the 5 core areas of the business online. We aslo re-designed the Jade offices – interior and exterior! We helped produce exhibition stands and units so every part of Jade matched the new branding and marketing strategy.
