Exercising our online experience, flexing our marketing muscles!
DW Sports is the new sports brand that’s emerged from Dave Whelan’s £80m acquisition of JJB Sports fitness clubs. The new brand comprises of stores and award winning fitness centres spread across the UK.
This new sports retailer approached us to help with the overall business plan, brand development, and digital marketing strategy. Within this digital strategy rollout we designed and developed the new DW Sports E-commerce website, which boasted the new brand, look and feel of the retailer.
To accompany the online marketing strategy we helped DW Sports offline, with an array of marketing literature and point of sale to promote their new fitness centres, stores and promotional activity.
