Digital Marketing Agency Parker Sandford have developed and launched a new website for Claims Firm, 'The Claim Zone'.
The Claim Zone appointed Parker Sandford to design and develop a new easy-to-use informative website that would allow the public to quickly access specific injury and accident information assessing in moments whether they could make a claim for compensation.
The 150 page site was designed with easy to use navigation, presenting the library of information in an accessible way for the user.
Scott Winstanley, Head of Digital at Parker Sandford, said: “It was important that we made The Claim Zone easy to navigate whilst displaying accurate information in a way that visitors could engage with. We created the site, working to precise guidelines requested by the client, which included; specific site map, design and layout preferences and SEO parameters. We created a Compensation Calculator and an ‘Express Claim Form’ to help make the claims process as clear and simple as possible for the user.
Debbie Edwards, Director of Group Marketing for The Claim Zone, said: “Acting as the public face of our brand, it was imperative that the new website not only provided an instantly accessible source of information for our clients, but that it also allowed them to engage with us quickly and easily. Parker Sandford worked with us to create a branded and visually stimulating site. At 150 pages plus, this was a huge undertaking, however I’m delighted with the finished product. The site now provides our main source of leads and enquiries for our legal team and we’ve been able to report a measured increase in enquiries since the new site launched."
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