Digital Marketing Agency, Parker Sandford have launched a new e-commerce website for Isle of Man based fishmongers, Paddy’s.
The fresh fish company, chose Parker Sandford to help them create a full marketing strategy for Paddy’s which would include the design and development of a new online shopping experience, allowing consumers to order the highest quality, freshest and sustainable fish and seafood – with orders delivered straight to their door.
Paddy’s, based on the quayside in Port St Mary, are known for their award winning fresh fish and wanted to create an engaging website where consumers could browse and order from a full range of freshly caught produce.
Speaking about the project Scott Winstanley, Head of Digital for Parker Sandford said: “We’ve worked with Paddy’s to create a full marketing strategy that will help them to focus on the roll out of several marketing projects including this new site. We felt it was important to make the site as visual as possible. We wanted to portray the quality and freshness of the Paddy’s range, whilst making browsing and purchasing as simple as possible for the customer.”
Nick Pledger, Business Development and Marketing Manager at Paddy’s, said: ’We’re delighted with our new online presence. Parker Sandford have captured the true essence of our company, and we’ve seen an increase in online orders already. It seem’s our new site has the public hooked. Their strategic approach to understanding our vision for the company means we’re already realising some of our key objectives for growth."
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